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marketing attribution

marketing-attribution
  • ahvanguard
  • Posted by ahvanguard
March 22, 2022

As the B2B customer journey becomes ever more digital, debate has grown about the viability of traditional attribution modeling, with some calling for a radical rethink of whether it’s any longer possible to use “static metrics” to predict the success of digital touchpoints ahead of time. Did LeanData’s decision to pull out of marketing attribution reflect skepticism about its value? No — but then again, in a way, yes.

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