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  • ahvanguard
  • Posted by ahvanguard
August 3, 2021

Minimalist painter Jo Baer’s Primary Light Group: Red, Green, Blue features three white squares framed with black and colored bands. Thanks to human psychology, the squares look like they’re floating. Primary Light Group: Red, Green, Blue shows you don’t have to cover your entire canvas to make an impression. The same rule applies to landing pages. In fact, you probably don’t want every inch of your landing page to have content.

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checkout-vs-landing
  • ahvanguard
  • Posted by ahvanguard
July 21, 2021

Your checkout page is undeniably the “holy grail” of your website if that’s where you are monetizing your products or services. It’s the ultimate destination to which every graphic, text box, and CTA on your website should be driving your user traffic. After all, the checkout page is where you (hopefully!) close the sale. Landing pages are also critical since their success depends on whether or not users take the next step to become—hopefully—future customers.

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