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June 3, 2019

CNN Grill – Charlotte 2012

The CNN Grill has become a staple at every major national political convention since 2004— serving as a full-service restaurant, broadcast studio and hospitality hub, creating a commanding presence at the intersection of food, politics, and entertainment.

Task

Transform an existing restaurant into the CNN Grill. Re-Branded beer from a local brewery as the CNN Brew. Event setup and support.

  • Strategy

    Design, Product Development

  • Design

    Event Training & Support,

  • Client

    CNN

Challenge

During the 2012 national conventions, the CNN Grills hosted 75+ hours of live programming, 39 private events, 10,000+ guests and was an ad sales blockbuster for CNN.

cnn-brew-logo

In 2012, CNN and Google teamed up to create a pop-up restaurant at the Democratic and Republican National Conventions. Their goal was to be a central meeting spot for live political coverage and innovative technology. We were asked to develop the brand identity for the Grill, as well as a wide variety of assets, including signage, uniforms, beer labels, and menus. A main challenge was to present both CNN and Google in an equal and bipartisan manner throughout the experience.

 
featured-image-cnn-grill

ATTENDED BY

Stephen Colbert, Michael Nutter, Christine Quinn, Ashley Judd, David Schwimmer, Elizabeth Banks, Idina Menzel, Andrew Cuomo, Samantha Bee, Tina Brown, Mike Bloomberg, Megyn Kelly, Rosario Dawson, Michael Che, Colin Jost and many more…

What we do

Creating a unique visual system and strategy.

We partnered with Lonerider, a local brewery out of Raleigh, NC and CNN to rebrand an existing restaurant into the CNN Grill. 

cnn-grill-beer-label-01

Single click import

Easy-to-manage website UI samples.

beer-01

Throughout at pretty slid fresh decided go to gloomy excuse partiality let of the such of perhaps at road, succeeded asked an embarrassed.

cnn-grill-signage-02
wolf-cnn-grill
cnn-grill-stairs
cnn-grill
cnn-grill
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bridges

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