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Ph: +1 727.315.0986
marketing-attribution
  • ahvanguard
  • Posted by ahvanguard
March 22, 2022

As the B2B customer journey becomes ever more digital, debate has grown about the viability of traditional attribution modeling, with some calling for a radical rethink of whether it’s any longer possible to use “static metrics” to predict the success of digital touchpoints ahead of time. Did LeanData’s decision to pull out of marketing attribution reflect skepticism about its value? No — but then again, in a way, yes.

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Cognitive-Analytics
  • ahvanguard
  • Posted by ahvanguard
March 9, 2022

Along with the question of what is cognitive analytics, there is another question that everyone tries to get an answer to what are intelligent technologies? The moment the world saw the onset of artificial intelligence, everyone in the technology space knew that this was just the beginning and there was more to come. And that is precisely what transpired when we saw the advent of cognitive analytics.

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new-data
  • ahvanguard
  • Posted by ahvanguard
March 9, 2022

Creating Retail Agility Requires a New Way to Think about Data

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  • ahvanguard
  • Posted by ahvanguard
March 8, 2022

For the past decade, the world has revolved around...

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martech
  • ahvanguard
  • Posted by ahvanguard
March 8, 2022

Using better martech choices to drive overall business goals and revenue are crucial to today’s martech and marketing game, but while B2B marketers do this, what are some of the outcomes that can have a negative impact?

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software-demo
  • ahvanguard
  • Posted by ahvanguard
March 1, 2022

Digital experience platforms are hot right now. That’s because DXPs, and the headless and hybrid CMS that are central to them, are revolutionizing the way content is created, managed and delivered to devices and platforms across the globe.

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ai ecosystem
  • ahvanguard
  • Posted by ahvanguard
February 9, 2022

In the past few years, AI has evolved to become one of the most powerful tools in tech history to bring machines and humankind together. Back in the day, AI was limited to speculations and fictional stories. But in the modern state, AI is no longer confined to laboratories and scientific labs, instead, it has become a part of our daily lives.

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customer retention
  • ahvanguard
  • Posted by ahvanguard
February 1, 2022

In the age of easily distracted consumers, engaging prospects and winning customer loyalty is a massive gap to fill. If there is anything that the last two years of the pandemic have taught us, it is to value customer retention as much as we value acquisition.

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automate-2022
  • ahvanguard
  • Posted by ahvanguard
January 25, 2022

In the 2022 Customer Experience Automation Impact Study, ActiveCampaign, a leader in Customer Experience Automation (CXA), found that businesses using CXA expect to double their revenue in 2022. Growing by 100% over the next year, compared to the typical 3.5% growth.

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