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checkout-vs-landing
  • ahvanguard
  • Posted by ahvanguard
July 21, 2021

Your checkout page is undeniably the “holy grail” of your website if that’s where you are monetizing your products or services. It’s the ultimate destination to which every graphic, text box, and CTA on your website should be driving your user traffic. After all, the checkout page is where you (hopefully!) close the sale. Landing pages are also critical since their success depends on whether or not users take the next step to become—hopefully—future customers.

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engagement
  • ahvanguard
  • Posted by ahvanguard
July 19, 2021

Like their companies' customers, B2B content and B2C content are not the same. That may seem straightforward, but many marketers forget it when they're sharing their expertise. Here is a simple infographic that breaks down the differences between B2B and B2C companies

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website-engagement
  • ahvanguard
  • Posted by ahvanguard
July 19, 2021

Ways to measure website engagement So we're going to start with the stuff we're going to measure, and then we're going to move on to the things we're going to improve. 

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09-story
  • ahvanguard
  • Posted by ahvanguard
July 9, 2021

As Marketers our job is to not only interpret analytics data, but to also provide a summary of the performance and apply recommendations for future strategies, forecasting and on-going testing.

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