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Conversion Rate Optimization

checkout-vs-landing
  • ahvanguard
  • Posted by ahvanguard
July 21, 2021

Your checkout page is undeniably the “holy grail” of your website if that’s where you are monetizing your products or services. It’s the ultimate destination to which every graphic, text box, and CTA on your website should be driving your user traffic. After all, the checkout page is where you (hopefully!) close the sale. Landing pages are also critical since their success depends on whether or not users take the next step to become—hopefully—future customers.

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