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Campaign Strategy

  • ahvanguard
  • Posted by ahvanguard
July 22, 2021

If you launch a pay-per-click (PPC) campaign using a bunch of random keywords you think might work, will anyone click on your ad? . Well, lemme ask you this: if a tree falls over with nobody to hear it, will it make a sound? . Technically, sure. The tree will make sound waves, but nobody will experience the impact.When you use the wrong keywords for your PPC campaign, people will see your ads but not the folks you want to get to click on them.

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