Why marketing attribution is both a challenge and a necessity
As the B2B customer journey becomes ever more digital,...
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Everything You Need to Know About Cognitive Analytics
Along with the question of what is cognitive analytics,...
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Creating Retail Agility Requires a New Way to Think about Data
Creating Retail Agility Requires a New Way to Think...
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3 Top MarTech Outcomes That Marketers May Forget to Focus On!
Using better martech choices to drive overall business goals...
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Questions During Software Demo
Digital experience platforms are hot right now. That’s because DXPs,...
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Artificial intelligence in digital ecosystem is essential for transformation
In the past few years, AI has evolved to...
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Customer retention and business revenue
In the age of easily distracted consumers, engaging prospects...
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Companies Using Automation Expect to Double in 22
In the 2022 Customer Experience Automation Impact Study, ActiveCampaign, a leader...
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Enable personalization in impersonal experiences
Marketing personalization can offer brands a competitive advantage by...
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Data-driven decision-making is the foundation of successful CX
How marketers can improve their decision-making processes using automation....
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Rise in adoption of chatbots, data analytics
With 2021 being the year of recovery, hiring demand in tech-enabled...
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Marketing & Sales Teams on the Same Page?
Throughout the pandemic, businesses have needed to continuously adapt...
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