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  • ahvanguard
  • Posted by ahvanguard
September 30, 2021

Almost every workplace has a lazy coworker. Those people arrive late, take a long lunch, and dip out before everyone Their behavior is always explained by an excuse, and good luck getting an apology for their actions. And if their actions remain the same — and the boss doesn’t notice — are you ever going to get a “sorry I inconvenience you?” A firm “no” on that one. Calendar - Calendar While these actions can be annoying, as long as the lazy coworker doesn’t impact your work, simply avoid them. And, find ways to let go of resentment.The opposite is true if their sluggishness affects your work. If so, then you might need to take action.However, first, you need to look within. Are you simply being judgmental? What makes you angry at your coworker? The only way to answer these questions is by opening the lines of communication. I mean there could be a simple explanation like a misunderstanding. For example, they might have a flexible schedule explaining why they aren’t physically as present as you are.What do you do if you can’t resolve the issue with your lazy coworker? Perhaps you should raise it with your boss or HR. Before escalating the issue, though, try these 10 tips for handling a lazy coworker.1. Follow Business EtiquetteDon’t gossip or tattletale about your colleagues or immediately approach leadership. Have an honest talk with your coworker that adheres to business etiquette rules. Most importantly ask questions to save yourself a lot of embarrassment.I was mad at a coworker and just asked questions. Come to find out — he was doing extra work projects for the boss before work that set all of us up for success. What if I’d gone in like the proverbial bull in a china closet?  But with questions, you can frame them in such a way so as to let them know their work habits are affecting your job performance.A good rule of thumb for anything in life — is never to approach them when you are angry. Put your case forward matter-of-factly, in a straightforward manner. You’re more likely to lose your temper and intensify the issue if you have a short fuse when you enter into the conversation.Make sure that you handle this problem tactfully when dealing with lazy coworkers. Rather than criticizing their work performance or character, just point out how their unfinished work actually hurts you, others, and the business as a whole.Some issues can be resolved simply by informing those involved of your dissatisfaction.2. Establish BoundariesGetting asked for help by coworkers can be difficult if it’s in your nature to be kind and helpful. There may also be times when you find it rewarding to help others — even if it means putting your own duty on hold. And, for some, it may just be easier to help them than to hold everyone else up.However, if a pattern emerges, determine whether that colleague is slacking off or taking a genuine interest in learning.Lazy workers can be very persuasive when trying to convince others to help them — even more so when they manipulate others into doing a bulk of their workload.In the event that someone is taking advantage of you (and other coworkers), enforce your boundaries first. You should remind yourself that if your coworker is having difficulty doing their work, “I am not going to do it for them.”And, if they lack technical skills, suggest training modules or courses — and sometimes the best and even fastest way is to do a quick-training yourself. Do a quick video, write up a quick step-by-step for their issue. I’ve found this the best in my work — because sometimes a person is even afraid for their job or that someone will make fun of them for asking a “simple” procedural tech issue.3. Learn More About ThemMore often than not, you give the benefit of the doubt to people you know and like. Well, you may come to like your coworker more if you actually get to know them and what motivates them.Let’s say that you have an unpleasant coworker. Instead of assuming that that’s just who they are, you find out that they’re going through a nasty divorce or recently passed over for a promotion. Obviously, this would put anyone in a foul mood.After a couple of interactions, though, you find out that you have smiler tastes in music or that you’re both proud dog parents. Not only does this make you like them as a person, you realize that at the moment they have more pressing issues going on. And, maybe your empathy and guidance can give them the jolt to snap out of their fun.4. Keep a RecordTrack instances where people aren’t doing their jobs over the course of a few weeks. Remember to account for it if, as a result, your own workload has to increase. These details will help strengthen your argument if you decide to take further action.5. Don’t Let Them Become a DistractionAvoid focusing all of your day’s energy on the fact that your co-worker is daydreaming, scrolling their social accounts, or aimlessly wandering around. Remember, you only have so much energy for the day. So, when it’s depleted, your productivity suffers.Focus on your work and tune them out. If this is a challenge, try to work somewhere else where you can’t notice their laziness. If that’s not an option, you could put on a pair of headphones and listen to music that gets you in the zone.6. Ask Them for a FavorIf all else fails, you can directly ask your coworker for assistance. Most people can ignore a task. But, it’s much to ignore a person asking for help.Also, this puts lazy coworkers at a disadvantage. They are either forced to say “No,” or to lend a hand. It’s important to remember, though, that laziness doesn’t always imply discourtesy. However, the favor will test their sense of decency towards their colleagues. Also, this is another way to see what they’re good at and passionate about.7. Be an InspirationLet’s say that you’ve decided to try and motivate your lazy coworker. While no easy feat, it is possible. And, it’s if you know their personality types.Why? Because this lets you know how they respond to authority. And, more importantly, how you can motivate them going forward.According to New York Times bestselling author Gretchen Rubin, the four personality types are: The Upholder. Those with this personality type are driven to fulfill their dreams. For them, the world is defined by their inner and outer expectations. And they approach life with a “what do I have to do today?” mentality. If you want to motivate an upholder, remind them of external and internal expectations. The Questioner. This personality type is highly driven by internal motivations. Whenever they receive a task, they question its validity. They complete only tasks that make sense to them. Relate to their sense of reason to motivate them. The Obliger. Only external forces motivate the obliger. They do what is requested of them. However, they have a very difficult time motivating themselves. If you want to motivate this personality type, say what you want them to do and ask for it, in a direct manner. The Rebel. Rebels are defiant, both internally and externally. It is their present desires and wishes that drive them, rather than commands. Making assignments a challenge can motivate rebels, such as “Do you think we can wrap this up by the end of the week? Because no one else does.” 8. Vent — if you must — ProductivelyThere’s a lot of negative association with venting. And, there is some truth to that. I mean do you really feel better after complaining? Even worse, venting can be addictive.However, there are times when getting something off your chest can be a positive. It’s just all how you use venting to your advantage. Compose a hot letter. This was a strategy Abraham Lincoln used. Whenever he was frustrated with someone he would write a letter to them. Rather than sending it, it would burn it. Get outside and go for walk. Seriously. This is one of the most effective ways to improve your mood and clear your head. Share your frustrations with a challenger-listener. Ideally, this is someone who can reframe the problem and shift preconceived notions. Minimize your impact. This simply means spending as little time as possible with toxic people. Balance the negative with the positive. Don’t bottle up how you’re feeling. But, also just don’t dwell on the negative. Take action on solutions. After your gripe fest, think of ways on how to solve the issue. For example, maybe the coworker isn’t lazy, they’re just bad at time management. As such, you could help them in this area. 9. Seek CounselIn the event you have discussed the matter and nothing has been resolved, you may consider seeking outside counsel before taking any further action. In this case, no lawyer is needed. But, maybe you could ask a friend or family for advice.Or, even better? Speak with a mentor or leader who has been shared a similar experience. It might be possible to learn from their past experiences on how to handle this situation.10. Remember, Life Isn’t FairThe other day I was traveling on the highway and going with the flow of traffic. I didn’t notice that I was going over the speed limit until I saw those dreaded blue and red lights in my rearview mirror. Initially, I was exactly in the flow of traffic — some person had just zoomed past me — I was ticked that no other speeders got pulled over.But, here’s the thing —  Life isn’t fair. I was still responsible for myself and in the wrong and had to pay the price. Getting worked up that it only happened to me didn’t change that.The same is true at work. I get that it’s frustrating to have a coworker who seems to get away with not pulling their own weight. But, ultimately, that’s not your problem. Instead, focus on what you need to get done and how you can be the best you can be. After all, obsessing over fairness, or the lack thereof only leads to negative feelings like anger and resentment — and those feelings are the ones that really slow you down.Image Credit: andrea piacquadio; pexelsThe post What to Do When Your Co-Workers Don’t Work appeared first on Calendar.

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  • ahvanguard
  • Posted by ahvanguard
September 30, 2021

Every day, businesses spend thousands on getting their marketing messages across. Regardless of whether the business is marketing to individuals (B2C) or other businesses (B2B), everyone is spending a lot of money and effort to reach prospects and increase market reach.But regardless of the method or target, most marketing communications are one-time opportunities, and then the prospect is gone. (Social media is a passive communication method, and while it is important in the overall marketing strategy, unless the prospect continues to interact with the business social media, the message won’t reach them.)In many instances, this means a lost sale. Customers need to become aware about the business , product or multiple times before they decide to purchase anything. If you don’t obtain the prospect’s contact details and follow up with them, you are likely leaving a ton of money on the table.There are several ways to contact prospects, and technology has made many of them easy:Text messages.Follow-up phone calls, even automated prerecorded voice calls.Follow-up ad campaigns (anyone who visits your website or clicks on an ad sees additional ads on social media, YouTube and websites they visit.)Email marketing.Each method has its pros and cons. Of these methods, email marketing is the only non-intrusive method and the least expensive one to reach potential clients and customers. The other methods are either poorly received by the customer or require more effort and cost.Text messages are very personal, and unless the customer is highly connected to the brand, chances are they will perceive SMS marketing messages annoying. Follow-up phone calls and emails require human effort and will cost more. Automated voice messages also tend to annoy prospects. Follow-up online ads are costly but if done right, can lead to increased sales. However, too many too frequently can irritate the buyer and cause the business to lose a potential customer. Related: 5 Tips for Better Email Marketing PerformanceEmail marketing is more beginner-friendly, less expensive and, if timed correctly, effective in converting a cold lead into a warm lead or customer. Daily emails are not recommended, especially right after onboarding the prospect, which is a common mistake. Since your email isn’t the only one the prospect is getting, too many emails at once can be overwhelming.An automated email once every five days or even two weeks can help inform prospects about your business and products and turn leads into buyers.So how do you obtain email addresses? Every communication, whether on the phone or via your website or social media, should work to obtain the prospect’s name, email address and permission to send them more information.Several ways to obtain customer contact details include:When your sales representatives answers the phone, have them get the customer’s name, phone number and email address.Store representatives and sales assistants can ask for customers’ names, phone numbers and email addresses at the time of sale for information about special offers and discounts.Ads can lead prospects to a sign-up page where prospects can enter their contact details, usually to get information about a particular item, get a callback, or receive a free item like a PDF book.A subscription form on the company website should be available for people interested in signing up to your newsletter and receive communication from you.Email marketing service providers like MailJet, MailChimp, Constant Contact and many others offer easy to use email newsletter systems with templates to create both text and graphic newsletters without requiring difficult coding or HTML knowledge, as well as everything you need to schedule and send email newsletters to thousands of subscribers directly without using email.Related: Why Email Marketing Is Better for Your Business Than Social MediaAutomated email newsletter services allow you to add contact details of subscribers both manually and through a subscription form to create and schedule emails that go out to every new subscriber in sequence, such as week 1, email 1; week 2, email 2; week 3, email 3; and so on. Every time a prospect subscribes, a set of automated emails go out to the subscriber according a preset schedule of your choosing. You can also send one-off emails and special offers to the whole mailing list.Automated emails save a lot of time and effort for businesses, especially when included into a website subscription form or ad. Although new users may find the process complicated at first, it is actually easy to grasp and use, and with a little practice, the solopreneur and small business owner can handle it. Once the emails are created and scheduled, the company can focus on other things while the automated newsletter system takes care of informing potential customers and turning prospects into buyers.

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  • ahvanguard
  • Posted by ahvanguard
September 30, 2021

Coffee in the morning and a catch up with...

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  • ahvanguard
  • Posted by ahvanguard
September 2, 2021

September 2, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Without a doubt, Google Analytics is the best gift that Google has given us — a free website analysis service that provides information on how users find and use company websites.Web Analytics refers to the measurement and analysis of data meant to inform and provide a clear understanding of user behavior on web pages.It includes audience data; the number of visits, unique users, what type of device they use, etc., audience behavior; the most visited pages, time spent on pages, bounce rate, etc., campaign data; campaigns that generate more traffic, keyword searches that resulted in a visit, etc. and SEO positioning which refers to the strategies and techniques that a website utilizes to place as high as possible in the search engines.The vast majority of SEO actions can be measurable and quantifiable using Google Analytics, taking into account the three fundamental insights of web traffic: engagement, user behavior and conversion.Related: Why Exceptional SEO is Crucial For a Successful BusinessWeb, organic and referral trafficWeb traffic represents the users who visit a website. It’s measured in visits, also called sessions, and is a common way to analyze the ability and effectiveness of attracting an audience. There are different types of web traffic, but organic and referral traffic insights are truly significant for SEO.Organic traffic refers to the number of visitors that come directly from the search results of a search engine. This is the most important traffic as it is directly linked to the website’s positioning in the SERPs.Referral traffic provides you with the data about visits that arrived at the website via external sources other than a search engine, such as a link on another website. Desktop, mobile and brand trafficThese days, more and more people opt to use their smartphones to access the web. Therefore, it’s essential to differentiate between and consider the percentage of incoming traffic from mobile phones and incoming traffic from desktops.It’s exciting to analyze the type of searches users make that land them on your website. Users can reach your page from a third-party website, by generic keyword searches or by brand search. Brand traffic is the most important and occurs when a user accesses your website by typing the name of your brand or one of your specific products in the search engine.Location tracking is keyKnowing where visitors come from will make it easier for you to improve your local SEO strategies and make them more specific and effective. For example, if part of your traffic comes from Eastern Europe, you can generate related content for that particular audience.In addition, make sure to distinguish between different types of users when analyzing your web traffic. New users land on the website for the first time and are registered by Google Analytics through an ID. Recurring users are those already assigned an ID by Google Analytics and are recognized as already "known" users.Keep in mind, though, that sometimes these particular analytics Insights can be misleading. For example, if a recurring user accesses the website from another browser, they are counted as a new user. The same happens when cookies get deleted.Engagement behaviors and bounce rateOne of the most potent qualities of Google Analytics is that we get to learn about the behavior of users while they’re on our website. It’s important to pay attention to several insights regarding the way these users interact with the site. This concept is vital as it quantifies the percentage of users who leave the website without interaction.A high bounce rate means that we fail to offer interesting content to the audience or possibly miss the opportunity to respond to the user's search intention appropriately. The bounce rate is a variable that can differ depending on the type of website and content. Therefore, it is possible to configure the average time to consider for the bounce rate analysis.Pageviews and average time on pageA session represents the set of actions that a user performs in a given time. For instance, a user who visits several pages per session indicates that the content is attractive and optimized.This particular insight defines the average duration of the session for each user. Obviously, the longer the average duration, the better the content that’s offered to the audience. Google Analytics allows studying user behavior by grouping similar content. This makes it a lot easier to understand the user’s journey and interaction as well.  Conversion rate and ROIConversion is the ultimate goal of every business website: a subscription, a download, a purchase, etc. Conversion rate refers to the percentage of visitors (out of the total number of visitors) who have completed the desired goal. A high conversion rate is indicative of successful web design and marketing efforts. It means that people search for what is being offered and find it without issues. This is, essentially, an indicator that shows the performance obtained from SEO (or any other)  investment. The formula to calculate ROI is as follows: ROI = (Profit - Investment) / Investment.Keep in mind that there are other calculation options where it’s possible to use other indicators, such as the number of visits without final conversion and others.Related: 7 Ways to Use Google Trends for SEOImproving SEO using Analytics InsightsGoogle Analytics can help develop considerably more effective SEO optimization by analyzing all the information that it provides. As mentioned, looking into the web traffic insight is a valuable piece of data that will show the actual reality of your website’s functionality and usefulness. And it’s with Audience Reports that you can establish different criteria to determine the quantity and quality of traffic on your website.Therefore, you can temporarily adjust metrics such as the number of sessions, number of users, page views, average duration or bounce rate.Acquisition reports deal with the insights regarding visits, the originating channels, and the number of conversions. In these reports, the type of traffic is crucial to conclude the audience, i.e., whether it’s organic, direct, referred or social traffic. The secondary dimension function allows you to expand the information within a primary dimension. For example, in the Audience by Device report, the default dimension is "Source" However, if you select a secondary dimension, for example, "City," you will see where the traffic originated from.Another way to perform in-depth analysis in Google Analytics is by using segments. A segment is a subset of data that shares common characteristics. For example, a segment could be users from a specific geo-location out of a complete set of users. Another segment could be users visiting a particular page on your website.Google Search Console reports and queriesThe integration of Google Analytics and Search Console will allow you to analyze and improve the presence of your websites in Google search results from the same platform. With Google Search Console, you can analyze web traffic, learn about the positioning of your pages, analyze performance, measure the conversion rate, detect errors, and delete URLs that you don't want to appear in searches.Improving SEO positioning depends on how much valuable information you can collect and how you decide to use it. Google Analytics is a great resource that every business should implement as the main tool to help them achieve their goals. Related: Why User Experience Is Vital for Quality SEO 

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  • ahvanguard
  • Posted by ahvanguard
September 2, 2021

September 2, 2021 5 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Dafne Navarro Miranda / Leader of Communication, Public Relations and Content / Great Place to Work® Mexico. Deborah ends her workday at 8 pm. He has attended the many scheduled meetings, answered dozens of emails and resolved the pending issues that he had to finalize. She feels exhausted but the illusion recharges her with energy. He opens a new Zoom meeting and connects with Cecilia and Verónica to continue building his business plan. The enterprising woman finds the time and space to develop her projects, maintaining responsibility for her home, perhaps for her children if she has them, her partner or a pet. Deborah is a single woman in her mid-forties and directs a strategic area in the organization where she works, Cecilia is a single mother and Human Resources consultant, she is also a dance teacher, Verónica is a 30-year-old woman who works on her own As an educator and workshop worker, she loves painting. All three, like many women who are entrepreneurs, are finding themselves with the challenge of combining their jobs, family responsibilities, their personal life and the desire to undertake. Of the almost 4 million women in the country, according to INEGI figures, 19% are entrepreneurs. Of that total, 53% are single, 49% are between 18 and 34 years old, and 41% are between 35 and 54 years old. The biggest challenge facing Deborah, Cecilia and Verónica is the gender gap in business and the inclusion of women in entrepreneurship. Reconciliation of work and family life Women dedicate an average of 4.29 hours to the home and their family, surpassing men in 1.12 hours. However, in paid work women occupy 6.43 hours in contrast to men who employ 7.55 hours a day. The woman gives up activities such as hobbies, meetings, sports, the media and social life, to be able to attend to work and her family. Family burdens and responsibilities represent an obstacle to the full incorporation of women into the entrepreneurial market. The female dedication is double that of the male, 2.06 hours a day in them and 3.84 in them. The feminization of economic sectors The stereotypes generate that the destiny of the woman who undertakes shops in the fashion, perfumery, aesthetics, art and creativity trade; while man is oriented more by production, transport, construction and technologies. Women's personality factors (advantages) They are more determined, tenacious and constant when setting up a business Fighters and are willing to do all kinds of jobs They better manage businesses and comply with their payments in a timely manner, which is why they enjoy more guarantees in economic support They have been educated more in a culture of order, of aesthetics They are geared more to competitiveness than efficiency They optimize their time and do things in the best possible way They work harder for results In hiring they prefer women because they are perceived as more active, serious and organized to do the job They value personal treatment, which is softer and the capacity for social communication They are predisposed to help, since they are perceived as more generous. Main obstacles to entrepreneurship Both men and women encounter three main obstacles when undertaking entrepreneurship, which are: Access to financing Access to networks of contacts or mentors Lack of preparation and knowledge in the matter. Women assume the existence of a lack of confidence to take risks, and for men it is the availability of time. The self-perception of women entrepreneurs They identify themselves as people, they do not restrict themselves to being just businesswomen or mothers; because they have multiple facets of mother, friend, wife, daughter, entrepreneur ... and they try to keep their personal life in balance. They have an awareness that their dedication should be focused on their business and sharing other vital priorities in their personal and family trajectories. Women join entrepreneurship to obtain a better quality of life, and due to the need to generate two incomes for their home. Entrepreneurs are not so valued, since due to their dedication to their project, they must abandon a part of their reproductive role. Likewise, high dedication to entrepreneurship is not accepted to the same extent as men, since this is associated with the “abandonment” of household activities and family care. As I finish this text, Deborah, Cecilia and Verónica have inaugurated their business and started operations with a tumult of challenges that awaits them. They are united and entrenched in order with their own resources to make their entrepreneurship another one of those success stories that is talked about so much.

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  • ahvanguard
  • Posted by ahvanguard
August 26, 2021

Burgers are indeed the source of true happiness, a fact supported by the rich cheesy topping, crisp flavorful onion, and splash of tomato that brings it all together with a pickle tang finish. Or maybe you’re a bolder sort, enjoying their burger topped with onion rings and barbecue sauce in a true Western-style and a splash of blue cheese. Whatever the case, it’s hard to argue that the burger isn’t the perfect food, and Burger Day is here to celebrate it in all its glory.

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  • ahvanguard
  • Posted by ahvanguard
August 24, 2021

August 24, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Over the course of my 30-year advertising career, I've worked with brands big and small to help them define their positioning, their "reason for being" and why someone should care — essentially, the brand story. One of the most important pillars to your brand story is understanding your brand values. Many established brands have gone through the rigor of defining this although they don't always live up to it. But I have found that for startups, it's a different story.Many startup founders are more focused on their product than their brand. Many are tech founders or engineers who don't really understand the importance of the brand values. And sometimes, it just falls by the wayside as there are other priorities in the business. I can relate. As an entrepreneur and co-founder of two brands (MASAMI, clean premium haircare and Isle de Nature, luxury bee-powered home fragrance), there are so many "hot" priorities vying for my attention daily that working on anything "non-urgent" at times just isn't going to happen.Related: 4 Signs You Need to Realign With Your Brand ValuesYour brand values should be integral to your company, vision and philosophyBut what I have learned over the years after working with countless brands is that your brand values matter more than you think. They are not just a few words to put on a conference room wall or on your website. Your brand values should be integral to your company, vision and philosophy — and really shouldn't ever change. In fact, those values should drive much of your business in the future. If you have clearly articulated brand values, these can inform your hiring decisions, innovation pipeline and go-to-market strategy.For example, if "collaborate with generosity" is a brand value, then you will hire people who understand that the ultimate goal is the success of the team and the business, not necessarily making themselves look good. You will also bring in people who are natural connectors who look for ways to boost up partners, whether they are other brands, platforms or marketplaces.And if one of your values is "replenish what we take," then your sustainability efforts are not only going to entail recycling or changing your packaging. You might find ways to offset your carbon, plastic, water or energy footprints (we work with Impact Collective to do this for MASAMI). Or you might partner with a local team to replenish the ingredients you are using. For Isle de Nature, we build hives in Dominica, where we get our beeswax. The point is that you should view your values as a lens through which you make decisions. If something is clearly "off" your values, then it might make sense on a tactical level, but is likely not a solid long-term strategy.Related: How to Build a Brand Identity That Creates a High-Value CompanyDefine your brand values in a way that is both clear and unique to your brandSo, how do you craft clear and compelling brand values? First, don't make a long list. I always find that sticking with three to five is best. Too few, and it doesn't feel bespoke enough. Too many, and you risk not living up to them.Ideally, you want to define your values in a way that is both clear and unique to your brand. I've found that a few words tend to work better than just one word or a sentence. There is a disipline to culling them down to succinct, ownable values that anyone can understand. The idea is that anyone new coming to work on your business should be able to clearly articulate back the values — not just because he or she was told what they were in the onboarding session, but because those values are apparent in the way the company operates and behaves.Rather than just saying "diversity," for example, your value might be to "embrace our differences." The implication is that you will be celebrating and promoting diverse people, imagery and products, not just using what has become a marketing buzzword to define yourself without implementing real action. Once you have your values set, it's important to socialize them — first with your team to make sure everyone understands them, and then with your customers, partners and even potential investors. These can also act as a filter for VCs; if "embrace our differences" is a key value of yours, you probably wouldn't want to partner with a VC who primarily invests in companies owned by white men. And yes, you can even put your brand values on your website. There's no harm in making them transparent as a way to keep you focused and "on point." Related: The First Thing You Should Do When Building Your Brand (Hint: It Isn't Pick Out a Logo)The more people know and understand your point of view and perspective, the easier it will be to tell your brand story. So, don't forget your brand values as you embark on your entrepreneurial journey. Getting these sorted will be one of the most beneficial steps you can take for your business. 

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  • ahvanguard
  • Posted by ahvanguard
August 24, 2021

What entrepreneurs should know about consumer needs and wants. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! August 24, 2021 3 min read The last thing any business wants to have are any friction points in the purchasing process. Silvija Martincevic, Chief Commercial Officer of online payment method Affirm, shares her thoughts about the future of online shopping, and what entrepreneurs need to be considering about tech and payments.What are the most important tech lanes for business owners to be thinking about?The costs of acquiring customers and converting sales are rising across almost every channel. This is because the competitive landscape is noisy and because consumers have become increasingly intentional about their purchases. Business owners need to think about how to better leverage technology to drive sales and operational efficiencies.Related: Why Every E-Commerce Brand Needs to Be All-In on Email MarketingOne such priority focus area is personalization. Use technology to analyze the customer shopping journey. By understanding purchasing decisions, merchants can more precisely target and serve both new and returning customers.A second is flexibility. Through product features that allow a customer to choose the option that works best for them — from how they receive their purchase to how they return it — merchants can meet customer preferences as they evolve, and in doing so, will build stronger long-lasting relationships.  What are the best practices businesses should use in thinking about payment tools?Offering modern payment solutions at checkout that both deliver value to consumers and adapt to consumer spending preferences can help businesses increase revenue and sales. It is critical to ensure the payment methods you accept provide transparency, otherwise, merchants risk losing consumer trust. Additionally, providing flexibility — for example, through a variety of payment term options — can ensure business owners are offering the right options for how consumers are looking to budget. Your company Affirm recently became available as a payment method to hundreds of thousands of Shopify merchants in the U.S. How does it serve small businesses? Affirm is especially important for small businesses — many of which have fallen behind as a result of the pandemic’s uneven impact on retail, and are increasingly looking to technology as a lever to drive growth. "Buy now, pay later" is the fastest-growing payment method for e-commerce. I believe this is driven by the fact that consumers have come to not only prefer but increasingly expect and demand payment flexibility and choice at checkout.Related: How E-Commerce Is Being Forced to Evolve In a Post-Covid WorldWe’ve already seen Shop Pay Installments deliver substantial benefits to those using it during early access. One in four merchants experienced 50% higher average order value compared to other payment methods, and checkout abandonment decreased by 28%. What is your best advice for how entrepreneurs should be thinking as we continue to transition from the pandemic?Don’t assume that everything is going back to how it was prior to the pandemic. Many consumer behaviors have changed over the past year, including how consumers engage with companies and brands and how they prefer to shop. Entrepreneurs should have a clear plan for meeting consumers where they are, especially as it relates to attracting and retaining customers. One of the best ways to do this is by having a pulse on consumers’ preferences and behaviors and leveraging technology to grow. As consumers are presented with more options than ever, businesses need to offer added value that brings customers in the door and gives them a reason to spend. 

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  • ahvanguard
  • Posted by ahvanguard
August 23, 2021

Does any sandwich fill the soul with joy quite like a Cuban sandwich? Probably not. While most people will enjoy the tasty treat on a semi-frequent basis, Cuban Sandwich Day is the perfect time for hungry participants to show the humble yet heroic creation the love and attention it deserves – and there’s a lot of reasons to love it.

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  • ahvanguard
  • Posted by ahvanguard
August 19, 2021

The soft click of the camera, a flash of light and a moment in time captured forever. Maybe digitally, maybe on film, the medium is never as important as the memory or moment caught. A group of people, a sunset, or even a fish jumping out of the water, a photograph is a way to feel the emotion and context of that exact moment. Celebrate that, on this picturesque Photography Day!

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