“With a lot of takeout and people bringing food home nowadays, I think there’s a lot more choices in beverages,” Kaplan said. “A lot of people will pair the drinks with what they want and can have the freedom to optimize their beverage choices.”

Regarding messaging strategy, Kaplan said the progress on reopening is informing the “Better With Pepsi” platform as the brand anticipates a return to normal activities and sunnier weather.

“Pepsi’s point of view right now is on this shared optimism that everybody really has with the road ahead, which is so refreshing given where we’ve all been through the last year or so,” he said. “As people get out and eat and celebrate with friends, we’re a part of those occasions and we want to be.”